Help For Heroes was the idea of Appeal Chairman Bryn Parry and a group of friends and relations, many of who have connections with serving servicemen and women. Bryn and his wife Emma wanted to do something to help the wounded and came up with the idea of a sponsored bike ride. They mentioned it to some friends who mentioned it to some more friends and suddenly Help For Heroes was born and growing fast. A flurry of visits to various offices led to the campaign being blessed by the head of the army, Chief of the General Staff, General Sir Richard Dannatt.
Help For Heroes is backed by the Army Benevolent Fund, the Army’s own charity that does wonderful work for soldiers and other servicemen and women both directly and through its support of other service charities.